Founder & Fractional CFO/COO.
I'm James Bierman. I help founder-led consumer brands turn where they want to go into a financial path they can actually walk, and I bring the operations background to make sure the plan survives contact with the warehouse, the supplier, and the bank.
Fluent in the numbers. Focused on the destination.
I have held both finance and operations seats, so I can sit in an ops conversation and a finance conversation equally, with no translation in between. For a consumer brand, where inventory, fulfillment, and cash are the same problem wearing different hats, that is where the real leverage lives.
Senior judgment first, then leverage.
Strategy before tooling
The thinking that sets the route comes first. The automation makes it scale.
Built to hand off
I level up your team and leave the capability behind, instead of creating a dependency on me.
Alongside your advisors
I work at the CFO layer, next to the accountants and advisors you already have.
The moments where the numbers have to hold up.
- Getting diligence-ready for a raise or a sale, on a timeline that is yours.
- Turning inherited books into a foundation you can build a real plan on.
- Standing up clean, consolidated structure for multi-entity brands.
- Building board- and lender-grade cash visibility when cash is the constraint.
- Finding the margin and cost issues hiding in the detail.
Let's talk about where you're headed.
A short call to talk through where you want to take the business and what is standing between you and it.